It has been reported in the news this week that the one and only IKEA (famous for its Swedish meatballs) will be testing out a new home food delivery service. The service will only be available for Parisians (France) in the first instance. The pilot programme is in its early stages and very little information has been released to date as to whether the food will be delivered, hot, cold, ready to eat or frozen. The finer details of the variety of foods that they are considering to be delivered are still unknown and will become known in due course after testing has been carried out.
It has been reported that IKEA believe that they are the sixth largest food distributor in the world, and if the claims are true, then expectant shoppers worldwide will be eagerly awaiting the concept to be rolled out quickly if the store in Paris is a success!
The IKEA store in Paris is bijou and extremely central, making it very accessible to all unlike the large out of town stores that are much more common place. The store is unable to stock enormous quantities of furniture due to its size.
It also has a more modern approach to shopping with its stores only recently opening in May earlier this year with tablets galore placed throughout the store at regular stations to enable shoppers to browse and order the full catalogue on offer from IKEA larger stores direct from the internet rather than struggling to take the products home with them with furniture piled high around them in the car.
The IKEA food hall has been highly regarded by shoppers for years with food and special events being held to test out new foods, including the highly popular food fad of the moment, dare I say it…. VEGAN food.
IKEA have also considered opening their own restaurants in the past to accommodate their popular food, and who can complain, everyone loves a meatball?!
Watch this space for an IKEA food delivery service coming soon to your local store in the next year or two.